Sandgate Athletic F.C
A complete club identity for a newly formed football club. A crest, colour system and typography built to carry the weight of a team with its history still ahead of it.
A new club with no history to lean on
Sandgate Athletic F.C is a newly formed club — no decades-old crest to fall back on, but still needing to look like a club players and fans could take seriously from day one.
Built to look established, not brand new
We designed the crest and colour system the way an established club's identity evolves over time, so it reads as considered and permanent rather than a quick logo job.
A crest system built for kit, print and matchday
A club crest, colour palette and typography system designed to carry across kit, signage and matchday materials as the club grows.
A crest built to look like it's always been there, for a club just getting started.
Like what you see?
Every project starts with a conversation. Tell us about yours and we will come back within one business day.
Start Your Project →View more of our work