Brand Identity · Trades

MW Plumbing & Heating

A full identity for a plumbing and heating business, from logo to business cards. Clean, trustworthy and ready for the van, the card and the invoice.

The Brief

A trusted tradesman, an untrustworthy-looking brand

MW Plumbing had years of repeat customers, but no consistent logo or materials — every invoice, card and van sticker looked like it came from a different business.

Our Approach

Clean, consistent, trade-ready

We kept the mark simple and legible above all else: something that reads clearly on a van door at a distance, and just as well printed small on a card.

The Solution

One identity, everywhere the business shows up

A logo system carried consistently across business cards, print and signage, so every customer touchpoint looks like it belongs to the same trusted business.

Deliverables
Logo suite Business cards Brand guidelines
Client
MW Plumbing & Heating · 2026
MW Plumbing and Heating logo suite
MW Plumbing and Heating colour logo MW Plumbing and Heating business card front
MW Plumbing and Heating business card back
The Outcome
4 assets
delivered across the identity
Van-to-invoice
consistency across every touchpoint
1 guideline set
for consistent future use

A brand that looks the same on the invoice as it does on the van.

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