Diamond Kebab
An illustrated identity with real personality. Hand drawn and bold enough to own any high street.
The Brief
A high-street shop with no visual identity
Diamond Kebab had loyal regulars but nothing on the shopfront or the packaging that made it memorable to anyone walking past for the first time.
Our Approach
Illustrated, not corporate
Rather than a generic food-brand logo, we leaned into hand-drawn illustration — something with more personality than a stock icon, built to stand out on a busy high street.
The Solution
A mark built for the shopfront and the box
A bold, illustrated wordmark and icon designed to work at shopfront scale and just as clearly on packaging and print.
Deliverables
Client
Diamond Kebab · 2026
The Outcome
3 assets
delivered across the identity
Hand-drawn mark
built for shopfront and packaging
1 guideline set
for consistent future use
An identity with enough personality to be remembered after one visit.
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