Brand Identity · Health & Fitness

Complete Physiques

A high-impact identity for a personal training brand. Bold, fast and built to perform in a social-first world.

The Brief

Serious results, seen as a hobby

Complete Physiques had the transformations to prove it, but a brand that undersold the graft behind every one of them. Training photos and a price list don't build trust on their own — they needed a look that felt as serious as the results it was selling.

Our Approach

Fast, bold, unmistakable

We designed for the scroll first: heavyweight type, high contrast and a mark that reads in half a second flat. If it didn't work at thumbnail size on a phone screen, it didn't make the cut.

The Solution

A system built to move

A logo lockup that flexes across profile grids, merch and signage without losing punch, backed by a colour and type system built to survive being screenshotted, reposted and cropped a hundred times over.

Deliverables
Logo suite Guidelines Web Social templates Merch
Client
Complete Physiques · 2026
Complete Physiques hero shot
Complete Physiques logo lockup Complete Physiques colour palette
Complete Physiques type system
Complete Physiques website mockup Complete Physiques social templates
The Outcome
6 assets
delivered across the identity
Web + Social
ready for a social-first launch
1 guideline set
for consistent future use

A brand built to survive the scroll, not just look good in a pitch deck.

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