Brand Identity · Landscaping

AS Landscape & Garden Services

A nature-led identity for a landscape and garden services company. An earthy palette with a hand-crafted quality that mirrors the care in the work.

The Brief

A trade brand that looked like every other trade brand

AS Landscape does careful, considered garden work, but the old branding was generic clip-art green — nothing that reflected the craft or the outdoors it works in.

Our Approach

Earthy, hand-crafted, grounded

We moved away from stock 'landscaping green' towards a warmer, earthier palette and a mark with a hand-finished quality, closer to the work itself than to a logo template.

The Solution

An identity that feels planted, not printed

A crest-style mark paired with a natural colour system, designed to work equally well on a van livery, a quote document or a garden sign.

Deliverables
Logo suite Brand guidelines
Client
AS Landscape & Garden Services · 2026
AS Landscape and Garden Services logo mark
AS Landscape brand identity detail AS Landscape colour palette
AS Landscape brand application
The Outcome
4 assets
delivered across the identity
Earthy palette
built for print and signage
1 guideline set
for consistent future use

A brand that feels like it belongs in the gardens it was made for.

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